At first I bought into the idea that North Korea was behind the Sony Hacking.
Having reflected on developments over the last couple of days, and digesting further information, I have changed my mind about North Korean involvement. Of course one can’t rule it out completely yet, but consideration of motive has led me to a different theory.
Motive is key to any criminal act. The offender must have something to gain. And there was nothing clearly evident about what the Guardians of Peace wanted, beyond binning The Interview.
Ergo, they were an agent of a foreign power that desired the film to be binned. It seemed a simple enough case of an offended dictator reaching out to slap the face of his tormenters.
But now, it’s blindingly clear what the hackers were after all along, and that Sony have neatly given it to them on a plate.
Yesterday, The Interview was released online. In most territories, ahead or instead of being released theatrically or on DVD. That is unheard of for a Hollywood film. Why? because traditional ‘windowing’ (releasing first in theatres, followed by DVD, and finally online) makes much more money. It just makes business sense to do it this way.
For more than a decade, Big Technology pundits have been castigating Hollywood and the MPAA for ‘clinging to outdated business models’. The wet dream of online providers and consumers alike has been that Hollywood change its ways and release films instantaneously, on every platform, everywhere at once.
Well, now, by an act of precisely targeted audacity, somebody has got a Hollywood studio to do exactly that.
I predict that this is the first rolling pebble of a coming avalanche. The hackers have forced a studio into a process that would have started anyway, but not perhaps for another few years.
There’s no profit currently in releasing films this way. So only fear could serve as an inducement to start.
So, whodunnit? Well, I’m not sure. But I think it’s likely there was someone on the inside, who provided access and targeting; most probably working with a group of clever hackers.
But was this attack only ideologically motivated?
Perhaps that was motive enough – a devastating ‘freetard’ attack on the ‘free’ internet’s most determined and capable obstacle – a rich, conservative, old world media company.
Maybe. But here’s the thing. I don’t believe it. Freetardists have been doing stupid stuff for years. Pushing their line of opinionated, self serving crap in every way possible. Films are routinely stolen and released into the wild, sometimes even before their official release. This is done in the name of ‘freedom’ – which is really the most exquisitely pure form of B.S.
This was much more clever. And diabolically effective.
I believe this was a deliberate act of industrial sabotage. Disruption is a key tenet of Big Tech philosophy. The Sony Hacking is a supreme example of disruption in action. It has cracked a dam that has held fast for 20 years.
The finger of blame needs to be pointed at one or other of the likely recipients of the changes (and wealth) that will flow from that crack.
Who stands to gain most? A really obvious answer leaps to mind immediately. Yes, we need look no further than Goliath … the big G. If we are talking motive and means, then there is a company that has both of these things in epic proportions. And has proven itself to be consistently ruthless and duplicitous in pursuing its aims.
For instance, see:
Means? Forget about it. They can now do anything.
Motive. Well … that’s pretty easy too. With moves afoot in Washington to create new laws to regulate the dissemination of illegal, copyright infringing content, Goliath’s business model is under threat. Sure, they’re trying their hardest to buy enough influence to bury these proposed laws, but the harm of piracy, and the blatant unfairness of privileging Big Tech companies over creatives – large and small – these have become obvious enough that the tide of opinion could sway lawmakers.
So, forcing an evolution in the movie supply chain is a pretty damned good way to ensure that a Search Engine company is kept working overtime. It’s a form of hedge, if you will, against a future where the internet might have more fences on it. Better believe it – the Wild West got fenced. So will the Internet. It’s called civilisation.
Well, that’s my theory. It’s only a theory, but until more facts emerge, none of us can know anything for sure.
For the record, I don’t love Hollywood. I don’t believe everything should stay the same. I think it would be great if a viable market for films was developed online. But freetardists have got the wrong end of the stick completely.
The demand for free content is unfair and destructive. As is the banal demand that producers MUST release their films everywhere at once. I’m not going to spend ten pages detailing why this would be both impractical and ruinous for any creators except maybe Hollywood.
The blatant lack of understanding or respect shown by many consumers towards the people who make the things they profess to love is just plain disgusting. Witness the lip smacking jubilation shown by websites picking over the rotten meat thrown to them by the Sony hackers.
P.S: Actually, the real message of the leaked personal emails might have been missed. Folks in Hollywood are as human as anyone else. And maybe just as trapped by forces they cannot control. Why else would a rational Studio boss greenlight a 200 million dollar biopic about Cleopatra?